Impeccably designed, LURA bags are beautifully handcrafted, resilient and practical.
LURA bags are truly sustainable, made through an Ethical Production Process, eliminating any excess waste or stock.
The quality of a LURA bag reflects the singular uniqueness of the hand-crafted process that simply cannot be achieved in large quantity manufacturing.
Made In Italy
LURA leather goods are expertly handmade in a historic factory in Italy’s Abruzzo region, where Italian craftsmanship and LURA’s modern, timeless design come together.
”Made in Italy” has become a symbol of luxury worldwide. Italian artisans have been perfecting the art of leather goods since Roman times.
Today, you can feel with both your hands and heart what true Italian quality means—something crafted to last forever, embodying our definition of luxury.
The Founders
LURA was created by co-founders Yvonne Roe and Sandra Planeta, award winning, industry leaders with 50 years of combined international experience in product design, brand building, digital communications, development and production in the international fields of accessories, fashion, beauty and lifestyle.